Beyond VIP Coaching

Go BEYOND. Take your profits from decent to dangerous

Go deep with Carolyn* and get privately mentored so you can go from comfortable… to formidable.

*But not, like, into a cave or anything. 

Supercharged custom strategy and coaching is for the busy entrepreneur who’s taking names and making moves. It’s for those who don’t have a lot of bandwidth for group programs or courses (or, ahem, silent prayers), but who still want expert perspective and smart outside strategy for getting to the next level.  

Most of all, it’s for those who want to get creative with that next level — the business owners who aren’t excited by merely growing what they’ve already mastered, but who crave the challenge of innovating new, complementary offers that highlight their expertise and position them as thought leaders.


Maybe you’ve experienced success — but keep thinking, “is this IT?!”  

Maybe you're burning out — but don't know how best to streamline and focus so that you're no longer the bottleneck.

Maybe you’ve gotten the business under control — but now it’s time to optimize your profits.  

And maybe you’ve done a good job getting to here — but now it’s time to go to THERE. The organized, optimized, well-thought-out version of your business, where you can leverage your assets while scaling your own participation back, so you can work fewer hours, stop being the bottleneck in your own operation — and breathe again.

Custom, supercharged reinventions are for when you’ve finally made it — and it’s time to create your next big thing.

They’re for when you want to: 

  • Introduce a new revenue stream
  • Fast track profits 
  • Refine and revalue what you offer
  • Optimize your pricing 
  • Capitalize further on your existing client base
  • Get more eyes on your business 
  • Step up as a thought leader
  • Accelerate your product development 
  • Find new ways to monetize what comes naturally to you
  • Expand the business
  • Simplify the business 
  • Leverage your influence and reach
  • Work fewer hours 
  • Further capitalize on your strengths
  • And create a plan to get BEYOND the next level  

Working together with me, Carolyn, in this capacity is best for those who have experienced some success but have become bored and restless, and who now need that extra bit of guidance to get excited again… and to move into the next stage of profitable growth (key word: profitable). 


You’ve found that what used to work to attract qualified prospects is now falling flat, and you can’t seem to get any real system in place without it always feeling like up and down and up and down  

Capped out on revenues, and it seems like the only way to grow is to expand your team — but that isn't the kind of growth that interests you right now. You're itching to create something new that complements your existing line of business. 

Have been facing a major time vs. money imbalance and you’re starting to feel the weight of it on your shoulders and your bottom line (and maybe even your actual bottom, if you’re like most entrepreneurs who find themselves stuck at the computer 24/7!) 

You’re the bottleneck in your own business and it’s stunting your professional, financial and personal growth

You’ve been doing what you’re doing for years. There’s no doubt you’re damn good at it. But there’s no longer the thrill of the challenge you once had, and you’re jonesing to create something new… without walking away from what you’ve got. 

You suspect you may be over or even undercharging for certain offers — but have no real, systematic way to know or make that determination  

Feel like your offers might be going stale — or you just don’t know what product or service you should stop offering, offer again or completely reimagine

Find yourself in a rut when it comes to how your marketing and offers flow (you know you need a refresh when you’re boring yourself, amiright?)

You’ve noticed your sales conversions are inconsistent at best — an indicator that it's time to realign with where your market is going

It can feel so directionless and isolating leading this charge by yourself, can’t it?

So far, it’s been up to you, you, you to figure it out. Call the shots. Make the right decision. Take the stab. Hope it’ll work out. Wade through the uncertainty. And be the one in charge.  

And it can be really lonely, and a little bit crazy-making. Because you aren’t ever sure if you’re doing it right; you’re just doing it. And no one can fault you for that — you are doing great out there.  

But you can do better than great when you know, with certainty, what’s possible for you — and what will move your business not only forward, but upward


A smooth, even trajectory sounds nice — but nice gets boring real quick. You’ve been there, done that, seen everything there is to see at this level. Your business needs a fresh, carefully crafted new direction to ascend beyond and become exciting again — both personally and in payoff.  

This is a concept I understand more than most, given my 25+ year expertise in sales and franchising, which is ALL about getting the business model right, and making sure profit is a given. (There’s even a book floating around out there on how to choose the right franchise model to meet your goals, authored by yours truly—wink.) 

When you apply these principles to small business, you’d be surprised at how well they can take an average business and turn it into a powerhouse, ready to adapt and reinvent in response to the ever-evolving world of business — and to your own desire for new heights and challenges.  

Listen, I’ve been there. I’ve reinvented myself from sales manager for Oracle to wildly successful franchise owner; I’ve upleveled from franchise owner to creator of a massive franchise expo; I’ve added published author into the mix and come out on the other side as a thought leader and force-of-nature business coach.

That personal journey of reinvention is why I got really, really passionate about business model design for startups, newbies, which I’ve done extensively for 16 years, helping my clients launch 100+ businesses. And I’ve been running business accelerators for the past 5 years, bringing business design into a more holistic coaching practice that helps entrepreneurs level up no matter which stage they’re in.

My clients tell me one of my superpowers is quickly calculating what’s really going on and helping you see the bigger picture potential so you can cut the fat, as I like to say, and start gearing everything toward the big vision — instead of running around in circles, watching your days drown in busywork and business as usual.  

When we engage together for a 90-day intensive, you’ll get: 

  • A refined business model design that aligns with your personal goals, financial needs, and big vision — and makes room for new ideas to grow  
  • A map of your packaging and pricing that will finally bring all of your offers together into a cohesive product line that snaps all of the loose ends into place  
  • A clear-cut sales and business strategy specific to your value, ideal clients, products and services — without plugging you into a one-size-fits-none formula (yuck)  
  • An UBER focused marketing strategy to attract new prospects  
  • A sales approach that will help you close… more often, more profitably, and in record time  
  • A plan for letting go* and delegating of all of the things that you should no longer be doing  
  • And a summary that highlights the biggest blind spots in your business that you’ll have to look out for, moving forward  

* The prospect and process of letting go can bring up a spectrum of emotions and crazy-making. I've been there myself plenty of times over the years — so I've experienced the resistance, firsthand. Plus I've coached my own clients through it countless times. So we find the best way for you to make your business reinvention happen — whether it's a massive undertaking — or a small, yet powerful shift to create happy returns.

"I’m blown away by Carolyn’s ability to coach entrepreneurs create a scalable model that suits the human behind the business. What I appreciate most about her style is her ability to truly listen, get to the heart of the matter, and provide practical advice through the lens of years of experience and wisdom she brings to the table."  

Angela Jia Kim Founder of Savor Lifestyle Brands  


Given that this coaching happens in 90-day blocks, I take reservations by the quarter.  

Four times a year, new spots open up, and it generally operates on a first-come-first-served basis, after a client has been approved as an appropriate candidate. (In other words, if I think I can better serve you some other way, I’ll tell you so.)  

Therefore, I encourage clients to head to my calendar on this page to schedule an *Explore Beyond* discussion where we can talk about your needs and determine if this is a good fit for you. 

If it is, fantastic! We’ll get started soon. If not, that's okay too. I’ll simply open that slot up to another entrepreneur.  


  • We’ll kick off our 90 days with a half-day private intensive, which can take place in my home in NYC, or remotely via Zoom video  
  • For the next three months, you'll have unlimited phone sessions (that's right, schedule as many as you need!)
  • And you can email me anytime with questions or “oh sh*t” moments for review, feedback and advice  


  • If we green light working together, an initial payment in the amount of $5,000 is due to reserve your private half-day strategy intensive
  • Then two more monthly payments of $2,500 each are due 4 and 8 weeks later
  • Alternatively, you can submit payment in full of $9,500 USD now, and save yourself a couple few Gs, as well as get priority scheduling for your sessions

"Looking back 3 years later, if I had thought that from our first meeting I would be where I am today, I wouldn't have believed it. Whenever I go back to our notes, (and it is often) it amazes me that everything was so spot-on and that Carolyn saw the potential, long before I did. Thank you Carolyn!"

Alana Langelotz Founder of Arlan Group  

Next Steps to Reserve Your Slot for Coaching: 

  • Schedule your Explore Beyond appointment below 
  • Once we have our call and green light the project, we’ll get you set up with all of the necessary paperwork, as well as important prep work for you to complete before our kick-off date
Reserve Your *Explore Beyond*
Conversation Now

"I JUST HAD A $21,000 day!!! No. Big. F*cking. Deal.  

THANK YOU Carolyn for all the work we did in our private. Changing the conversation has changed everything. You just DOUBLED my financial goal for this month!!"

Laurie Davis Edwards Founder & CEO of eFlirt Expert Author of Love @ First Click 

New Client Applications Are 

Now Open!

There are currently client slots open — and a whole lot of mischief to be made.

I can’t wait to see you on the other side.  

xo, Carolyn  

"Before meeting Carolyn, I was purely focused on the quick buck and working on projects and with clients I didn’t particularly enjoy. It limited my ability to grow sales beyond my current capacity — unless I didn’t want to have much of a lifestyle, that is. But I love luxury travel and champagne — and damn it, I want it all!  

I wasn’t exactly sure how it would work out — but was attracted to Carolyn’s style of coaching because, like her, I want everything I do to be my favorite thing.  

Not only have I doubled my revenues this past year — I’m working with clients on projects I thoroughly enjoy. I’m also developing new ways to help more people — with a plan in place to double my revenues again this coming year — without sacrificing my “have it all” lifestyle."  

#ilovemybusiness #champagneforever  

Jennifer Spivak The Facebook Ads Girl  

"Knowing that my business model was in need of help as a result of having more clients than I could handle and not earning the amount I knew I could, I decided to hire Carolyn to support me with revamping it.  

Carolyn immediately helped me identify my income streams, determine exactly how much I should be charging and carved out a business model that’s unique to me, fits my lifestyle and allowed me to add thousands to my income every month."  

Jeannie Spiro Speaking Strategist  

"I will be forever grateful for the fact that I no longer have to "fake it to make it" because Carolyn helped me find and take ownership of my true center, audience and network as a businesswoman. As a result, I not only landed the biggest client of my career, I've also been presented with other amazing opportunities that would not have been possible without making this crucial investment in myself and my business."

Anne Marie S. Executive Coach & Author  

"Just 7 days after meeting with Carolyn, I signed a new client at twice what I had been charging and my income has been fantastic!  

I appreciate Carolyn’s ability to size up my personal, financial and professional interests and see my real value. She refined and “re-valued” what I offer so that I know make more profit, feel more organized and do it with less stress."

Sara Blette Make My Notebook & Necessary Spaces

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